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Investor Charter

Your rights, responsibilities, service standards and grievance options when working with an Investment Adviser.

Registered adviser

INA000022695

Non-Individual Investment Adviser

Effective 02 June 2026

Contact Compliance

Worth · Regulatory document

Investor Charter

Verified
A

Vision and Mission Statements for Investors

Vision

Invest with knowledge & safety.

Mission: Every investor should be able to invest in the right products based on their needs, manage and monitor them to meet their goals, access reports and enjoy financial wellness.

B

Business Transacted by the Investment Adviser

  • Enter into an agreement with the client covering fees, conflicts of interest and confidentiality.
  • Conduct proper, unbiased risk profiling and suitability assessment.
  • Conduct an annual audit and disclose complaint status on the website.
  • Publish registration, address, telephone and associated SEBI office details.
  • Employ only qualified and certified personnel and deal from official numbers.
  • Maintain records of advice-related interactions with clients and prospective clients.
  • Ensure advertisements follow the Advertisement Code for Investment Advisers.
  • Provide equal service to clients choosing the same or similar offerings.
C

Services Provided to Investors

Onboarding

  • Sharing a copy of the agreement.
  • Completing client KYC.

Disclosures and advice

  • Provide full disclosure about business, affiliations and compensation.
  • Never access client accounts or holdings for offering advice.
  • Disclose the client risk profile, conflicts of interest and use of Artificial Intelligence tools.
  • Explain the grievance mechanism and provide advice based on risk profiling and suitability.
  • Treat clients honestly and disclose material risks, obligations and costs.
  • Protect confidentiality unless law requires disclosure or the client specifically consents.
  • Disclose service timelines and adhere to them.
D

Grievance Redressal Mechanism

First approach the Investment Adviser, who will strive to resolve the grievance immediately and no later than 21 days after receipt.

Complaints may also be lodged on SCORES 2.0. The first review is conducted by IAASB and the second by SEBI.

If dissatisfied, use the SMART ODR platform for online conciliation or arbitration.

Physical complaints

Office of Investor Assistance and Education, Securities and Exchange Board of India, SEBI Bhavan, Plot No. C4-A, ‘G’ Block, Bandra-Kurla Complex, Bandra (E), Mumbai – 400 051.
E

Rights of Investors

  • Privacy and confidentiality
  • Transparent practices and fair, equitable treatment
  • Adequate information and continuing statutory disclosures
  • Fair and true advertising
  • Awareness of service parameters and turnaround times
  • To be heard and receive timely grievance redressal
  • Suitability of financial products
  • Exit from a product or service according to the agreement
  • Clear guidance for complex and high-risk products
  • Suitable access for vulnerable and differently abled consumers
  • Provide feedback on services
  • Protection from coercive, unfair and one-sided clauses
  • Digital accessibility
F

Expectations from Investors

Do’s

  • Deal only with SEBI-registered Investment Advisers and verify the registration certificate and number.
  • Pay advisory fees only through banking channels and retain signed receipts.
  • Use CeFCoM where the adviser has opted for the mechanism.
  • Ask for risk profiling and insist that advice reflects your risk profile and available alternatives.
  • Ask questions and resolve doubts before acting on advice.
  • Assess risk, return, liquidity and safety before investing.
  • Obtain signed terms covering fees, plans and recommendation categories, and read them carefully.
  • Remain vigilant, approach the proper authorities for grievances, and report promises of guaranteed returns.
  • Remember your rights to exit, seek clarification, give feedback and reject clauses contrary to regulations.

View the SEBI registered adviser list.

Don’ts

  • Do not fall for stock tips offered as investment advice.
  • Do not provide investment funds to the Investment Adviser.
  • Do not believe indicative, exorbitant or assured return promises.
  • Do not act on alluring advertisements, rumours, repeated calls or messages alone.
  • Do not accept limited-period discounts, incentives or gifts as a reason to invest.
  • Do not rush into investments that conflict with your risk appetite and goals.
  • Never share trading, demat or bank login credentials or passwords.